July 11, 2008

Unitron Hearing UK Strives to Provide Everything Hearing Professionals Need to Succeed

Warrington, Cheshire, UK – On Friday, June 20, 2008, Unitron Hearing UK hosted an informative customer event for Independent Hearing Healthcare Professionals at the London Stock Exchange to celebrate the launch of the new hearing device series, Next™.

The Next series comprises of four outstanding product lines: Next 16, Next 8, Next 4, and Next E, each with a unique set of purpose-driven features for client needs. Next is developed on the world’s most advanced digital sound processing platform, resulting in a better sounding hearing instrument. Each Next product line raises the bar for performance and features in the advanced through essential categories, with flagship technologies included across the series.

Inspired by the Next theme of providing everything that Hearing Healthcare Professionals need to succeed, Unitron Hearing UK hosted the event to over 80 attendees from across the United Kingdom and Ireland at the London Stock Exchange. In his welcome speech, Chris Auty, Director – Unitron Hearing UK, stressed the need to support the Independent Hearing Healthcare Professionals, announcing that the Next product series would be exclusively available to Independent Hearing Healthcare Professionals.

Continuing with the “need to succeed” theme, Unitron Hearing UK invited Adrian Davis, a business strategy expert, to speak with the delegates about critical factors for business success. Davis outlined how hearing professionals can effectively manage their businesses for consistent sales growth using key sales and marketing initiatives.

One such marketing initiative, launched at the customer event, intended to exclusively help Independent Hearing Healthcare Professionals is Unite™. This new loyalty programme allows customers to earn a percentage of the net value of each hearing aid purchase, to be collected into their own Unite fund. Customers can then access their fund to buy various products and services that will contribute to their business success, including marketing support, testing equipment, and accounting and legal advice.

The Next Launch Customer Event was a success. After the event, Auty commented: “The feedback from all delegates today has been quite remarkable; Unitron Hearing UK has not only listened to the needs of today's Hearing Healthcare Professional and their clients, but has also acted upon these requirements by raising the bar to the ‘next’ level in terms of performance and service. It has been voiced that between the product offering, new service provisions, and the Unite programme - Unitron Hearing UK is the only 'true' supporter of the Independent Hearing Healthcare Professional in today's turbulent market.”

About Unitron Hearing UK
Unitron Hearing creates world-class hearing innovations that make everyday listening easier for people with hearing loss. The Company has made it a cornerstone of its business to incorporate purpose-driven innovations into every product category. Unitron Hearing’s global Development Centre is located in Kitchener, Canada, and serves people with hearing loss through international offices and its distribution partners in over 65 countries. For more information, please visit www.unitronhearing.co.uk

Contact:

Andrea Stewart
Marketing Manager
+44 (0) 1925 247810
andrea.stewart@unitronhearing.com