June 20, 2008

Next™ Redefines the Advanced Through Essential Categories

Everything you need to succeed

Warrington, Cheshire, UK – Unitron Hearing UK announced today the introduction of its new Next™ series comprised of four outstanding product lines: Next 16, Next 8, Next 4 and Next E, each with a unique set of purpose-driven features for client needs. Next is developed on the world’s most advanced digital sound processing platform resulting in a better sounding hearing instrument. Each Next product line raises the bar for performance and features in the advanced through essential categories, with flagship technologies included across the series.

World’s Leading Breakthrough Feedback Management

Next features the world’s most advanced feedback management technology across all four product lines which detects and suppresses multiple feedback peaks faster, while maintaining superior sound. The breakthrough feedback technology provides more useable gain, an expanded fitting range, more open styles, and larger venting for more natural sound. The advanced feedback technology means more custom product styles than ever before, including a new Power CIC and full shell power directional, along with client-pleasing innovations.

Next 16 and Next 8 feature autoPro3™ and autoPro2™ respectively, which integrate independently fitted “sound destinations” into one seamless automatic function. Capable of fast, smooth transitions, autoPro allows fitters to customise the adaptive features and frequency response within each sound destination.

Next 16 incorporates the industry’s first Comfort-Clarity Balance addressing situational listening preferences for added precision compared to volume control alone. Comfort-Clarity Balance gives clients direct control over speech enhancement and noise reduction, and is situated directly on the Next hearing instrument or as an easy-to-use scroll wheel on the optional remote Smart Control. Smart Control is also optional with Next 8 and Next 4.

Featured in all Next products, antiShock™ eliminates the discomfort of sudden, impulse noises without affecting speech. Next 16, Next 8 and Next 4 also have level dependent speech enhancement technology, ideal for clients who interact in a wide variety of listening environments.

“Unitron Hearing has a long-standing commitment of developing industry-leading technologies across all product categories,” explains Cameron Hay, President & CEO, Unitron Hearing. “Unitron Hearing’s Element™ series continues to set the benchmark for features and performance in the advanced to essential categories. Now, we have raised the bar to the Next™ level in terms of breadth of offering, features and performance expectations across all form factors and price points. Quite simply, Unitron Hearing now has the most advanced, comprehensive hearing instrument portfolio in the industry.”

Chris Auty, Director – Unitron Hearing UK adds, "Building on the remarkable success of the Yuu™ hearing instrument introduced earlier this year I am delighted to now introduce the Next product series to the UK which delivers unparalleled performance for real-life success through purpose-driven innovations and client-pleasing features."

With Next comes the industry’s most complete line of ultra-small BTEs with even more coupling options including Moxi™ CRT, Moda™ II slim tube, and the new OptimumFit™, the industry’s first adjustable custom receiver CRT option providing maximum comfort. Next™ is supported by the latest version of U:fit™ delivering practical extras for in-clinic client counseling and support.

About Unitron Hearing
Unitron Hearing creates world-class hearing innovations that make everyday listening easier for people with hearing loss. The Company has made it a cornerstone of its business to incorporate purpose-driven innovations into every product category. Unitron Hearing’s global Development Centre is located in Kitchener, Canada, and serves people with hearing loss through international offices and its distribution partners in over 65 countries. For more information, please visit www.unitronhearing.co.uk

Contact:

Andrea Stewart
Marketing Manager
+44 (0) 1925 247810
andrea.stewart@unitronhearing.com