December 22, 2004
Unitron Hearing Appoints New President and Chief Executive Officer
Cameron Hay to Lead Major Global Growth Strategy

Kitchener, Ontario - Unitron Hearing today announced that, effective January 3, 2005, Cameron Hay will assume the role of President and Chief Executive Officer of Unitron Hearing Worldwide. Hay replaces Mike Jones, who will continue to provide guidance and expertise during a transitional period of approximately three months.

Cameron Hay

“I am delighted that Cam Hay will succeed me in leading Unitron Hearing into its next strategic phase: one that emphasizes aggressive global sales growth,” said Jones.  “Unitron Hearing has a strong brand position and Cam has the experience and expertise to implement global growth strategies that will extend the company’s worldwide footprint into a leadership position.” In addition to his significant contributions to Unitron Hearing during the past three years as Vice President and General Manager, Kitchener Operating Centre, Hay brings a wealth of international experience to the organization.

He began his career with IBM, and subsequently held senior roles at Ernst & Young as a management consultant focused on developing global growth strategies for many prominent, international, high-technology companies.  The strategic vision and international expertise garnered in these roles will be invaluable as the organization enters this major growth phase.  

Commented Jones, “Since joining Unitron Hearing in 2002, Cameron Hay has played a key role in implementing Unitron Hearing’s operating and product roadmap strategies, and has helped to significantly improve the cost competitiveness of Unitron Hearing branded products.”  Hay also demonstrated his global acumen with such initiatives as leading the company’s entry into China and establishing Unitron Hearing Suzhou in 2003 which became an extremely successful foundation for Unitron Hearing in Asia.

About Unitron Hearing
Unitron Hearing is a global provider of digital hearing solutions.  Founded in 1965, the company is committed to solving the everyday problems of people with hearing loss by designing easy-to-use digital hearing instruments.  Based in Kitchener, Canada, with operating centers in Canada, France, China, Germany, the Netherlands, United Kingdom and the United States, Unitron Hearing serves customers in more than 70 countries worldwide.  For more information, visit www.unitronhearing.com

Contact Information:
Corporate Communications & Public Relations
Tracy Smith
(519) 895-0100, ext. 275
tracy.smith@unitron.com